Thursday 22 May 2014

Illustration for advertisement - posters

After the photography, i wanted to take it to the next level and really converting the 3D models to 2D. I want to apply the research i have done from designers and illustrators that i have researched to a piece of illustration for my character for a poster.

Of course i want to apply my own style too, at first i had the idea of technical drawing of human, - similar to those used in science scans where a human body is scanned and a cross hatch image of the body are shown on the screen. 
i wanted this effect as it is realistic and accurate, i wanted these model is look realistic just like a human. i want them to have a personality. 

My adobe illustrator skill has certainly improved i discovered many tool and options in-order to help my final pieces posters.



After drawing my character on illustrator and adding the style i wanted to, i didit like it as i did or the idea didnt really work. i think it seemed a bit unclear, although i think the colour and the style is ok, i think as a poster for the public may be a little bit off topic. 

This could work as a collector poster, or a general poster for gamers to collect, but i think this would work as a advert. 

Therefore i went on a completely different route, i illustrated my model and went abstract but at the same related to the character itself. 



I think this worked well, and works as a advertising piece, i wanted to express art and illustration as much as possible. i wanted to act it as if i was presenting it in a gallery or a exhibition- using the public space as a exhibition. i think this idea will attract reader/viewers because we see minimum illustration in posters in public.

i used the the character, colour, opacity, shades of colours, and abstract background to attract the viewer and then they will be able to notice that it is a new game thats out. 

the character is names TANK, and the background of course has relations with the personality. the background is almost like a war scene in the game, at first without the opacity, the poster was too intense and too abstract. but with the opacity, it cooled down and made the poster more calm, less abstract and more appropriate for an advert.

I learnt 
- Problem solve 
- More illustrator skills 
- To be Less abstract in situations 


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