Ice Bar menu

While editing the photos of my menu - trying different effects and edits. This came across and it made me relate to something really cold and freezing, this menu can work in some sort of ice bar in a restaurant too.

During this project i had learnt many different types of functions and developed my skill in adobe illustrator. I learnt more about the colours and how shades can really bring out the realism of something and really develop a piece of illustration.

I learnt that not to hesitate when ideas run out or even not coming up with one, doing sketches of something will develop into an idea and ideas will appear. At the start of this project i had no idea and was rather lost, however ideas slowly came and gradually i had lots of ideas within a day or so.

Final piece - Cocktail menu

Final pieces - all to be in a menu set out

Weather Project

At the beginning i found it rather difficult to get a grip with this project, there seemed to be so many different things i could have developed the final piece into.
I started just sketching different things that related to weather, i did not think about an idea at all. While drawing different types of ideas down, they slowly and gradually gave me ideas that i could further develop. I had ideas to do with slow motion videos - capturing lightning, weather in films, how weather can change the whole setting of a set etc and more.

Further on the week, i developed an idea using psychology as i studied it for A level, i remembering doing a bit work on colour and mood. I related what i learnt to this weather project as of course we feel different emotions when the weather changes.

Continuing with the colour option, i had an idea of cocktails as they give very vibrant colour, - this developed into making a cocktail menu.

Although i found it difficult at the beginning, it began to flow much smoother after a day or two of literal doodling and sketching, the ideas came one after another and they started to combine together.

Initial the menu would be rather photography based where it would be a double spread page selling on drink, on the left hand side is a scenery page of the weather and on the right it would be the picture of the cocktail - the colour of the drink will relate the weather on the opposite side.

I developed the idea to more illustrative, trying to make it my own style. My own menu. This is one of the unfinished final piece - i still need to develop the typography and layout.

A rough idea of what i was going for. 

Final piece, font and display still needs to be developed. 

2 weeks 3 project - Creating Type alphabet

After researching into many type of typography, art, colour, packaging, strokes, The 3D type grab my attention as it is bold, and stands out from the crowd. After my research i also thought that colour is important in making the type stand out, especially the shades of colour. 

Moving on from the 3D idea, i liked the idea of a box it gave the letter some physical feel. From research i learnt the use of negative space. 

Final piece, instead of using colour on the actual letter i used colour around it, the negative space the letter creates. i used the idea of the box so that colour and negative space can be worked around and applied. i used the 3 shades of blue on one side of the square to create a little bit of 3Dness. When looking the alphabet as a whole we can see a sense of 3D. 

i chose the colour blue with black as it contrasts well, it is not a very big contrast they are both still rather dark colours unlike black and yellow, this is what i like about  it, contrasting in a different way.  

Next i may even cover more negative space with the background colour making the letter maybe more harder to red but still readable, more abstracted. 

Final Piece 

2 weeks 3 projects - New Scientist front cover illustration

 

Illustration for the cover of new scientist magazine.
Looking into different types of topics they have for the front covers, i made a list of subjects that i can illustrate, eg big bang theory, micro-organisms, space etc. listing lots of different ideas down.

 

I chose to base this piece on microorganism because i found their structure and colour fascinating and being a  very abstract, vibrant type of drawer will help me come up with more ideas. 

I thought of the idea of how there is like a different world out there for the micro organisms, a world that we cant see. 

The colours particularly grab my interests, it made me think of cities at night time, the vibrant colours of the light contrasting with the sky at night time. 

Final piece i took the shapes of different types of micro organism and tried to build a city with them, i tried using a perspective point to represent a road and city like image, i used the micro organism colour as they contrast well with the black background - night time of city. 

2 weeks 3 prokects - Project 1 Subversive design

Researching on this topic.
Seeing examples of what can be done to logos and slogans.

Some were very cleverly done, the most important thing i have learned here in research is that keeping the font, colour of a brand is very important otherwise readers would not connect with the original branding.

WWF chartiy i changed to a slang word teenage people use usually over texting, changing the  shape of the panda's mouth, i think this connects well with the audience as teens understands straight away. it is simple and fun.


Research example Mc diabetes from Mcdonalds - although there is a humour side of all these edits. There are some message and can be meaningful in some way. Take the macdonalds one for example, we all know it is a fast food very popular however we also do know that it is very unhealthy, and changing the logo to McDiabetes gives a very important message to us, As well as humour there is message.

There are some creation just for the humour eg YOSHI ISLAND on the right, with Jurassic park themed.


Combining brands the android and the apple logo,as we know they are rival company, and people can connet that straight away it is simple, easy to understand. this make it funny as reader can connect.

 Final piece, i decided to concentrate on the humour for this project, i researched into many big companies and try to lower their quality, eg HSBC turned into "worlds local thieve" instead of worlds local bank", another exmaple BT the Internet provider, i turned it to BIT TORRENT. and many more

My initial idea for this Lamborghini one is to replace the bull a very powerful animal to a very childish cow, the humour behind is that, having a very strong powerful striking car on a poster the badge takes away the idea of a powerful car.

further development, i recognised Lamborghini has the word LAMB in it, this i though could bring more humour to the audience. I kept the lamb in the logo very childish as it opposes to a very powerful car.