elastoplast project : sketchbook work

 

At first my ideas lead to me creating a elasotoplast "hero" i came up with this idea because its is for the unpredicted accidents which relates to children. therefore i wanted to some sort of children theme to this advert.

i came up with the idea of using the shape of the plaster and the colour of the elastoplast branding to create a character, at first it was working however the more i developed it the more it didn't work, it seemed difficult to really sell the new product - 1 metre long plaster.i tried to represent this idea on the hero - it being having a very long cape made out of plaster. this didn't seem to work and could be hard to understand.

still staying with the character idea, i went away from the hero idea and tried just a character wrapped in a roll of plaster - selling this new product. it looked like one of the characters from "mr men."

it seemed to be that i was making the idea too complicated, i wanted something to connect with people and easy to understand and very memorable. this made me come up with the first idea of having a comparison of a deliberate stretched plaster and a normal plaster. i liked this idea and took it forward, i then began of thinking to compare against other objects and came up with a giraffe !