Monday, 6 January 2014

Elastoplast project. Final piece

Elastoplast has a new product out which comes 1 metre long, for the unpredicted accidents.
This is what i have came up with. 

I went with the comparison concept so eg. 

After creating this piece, it lead me to another idea - to take it to the next level and take the comparison to more extreme.
This is my final piece, it is not as obvious, but the image and poster stays in the readers head as it is odd, having something which seems really irrelevant to the product it is selling. But because of this point people will remember this poster.



Having done this project, i learned how poster can be very simple and effective at the same time. i used the comparison of an animal to represent the selling point of the plaster. readers can connect and understand it straight away when it is simple but this poster i made can be misleading. as the animal does not have any relations with plasters. but because there is humour behind the poster i think this is what makes the advert memorable, and people will remember a new product from elastoplast. 

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