Having visited the library and looked up this book, i learnt more about the importance of logos and how they can affect a brand. i learnt how different types of typography and shapes can affect how customers view the company.
signature type can increase the feeling of trust and shapes like square/box are usually used by banks due to it suggesting stability and security
Having seen many different types of logo from this book i particularly found shapes and lettering suiting to my game. something like the logo "BAD" on the image on the left.
This was a very useful book and developed helped me develop my logo.
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