Sunday, 27 April 2014
application
seeing how the logo can apply into different things such as packaging and merchandise. the logo itself can be seen as 4 separate sub logo, making merchandise collectables. i believe this will bring a different side of branding.
The app logo was added a dark grey background to contrast with the bright and vibrant type.
Being a app logo competing with millions of other apps out there, i think it was important to contrast and very clear. the app icon had to be different, i went for clear and spacious feel. i feel lots of app icon uses the space too much and mine does the opposite and seems more calm due to free space. because the logo itself its abstracted it needed that calm space hence it being grey to balance it.
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