it was very interesting to see the amount of different models there were, i saw realistic models as well as vinyl toys and paper models which all have their own style and idea.
It led me to wanting to do my own for my game.
seeing how brands advertise in stores - selling t-shirts in a square box is different and very straight forward with the brand.
having spend the day in London, it inspired me many different ideas and media to create a brand. an interesting media i spotted was the use of light as a colour and the characters being blacked out, it seemed like a shadow and lighting played a strong part of the object.
I also noticed that merchandise and creating models from the game e.g a certain weapon in the game attracts customers and gamers. I think this is due to the realism that is brought from the game - because a game always seem to imaginative and non existent in the real world, by creating something that exist in game to a real life object creates a sense of surprise and these merchandise can become valuable collectables for the gamer.
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