Final major project - Logo

when looking into popular gaming apps - i have noticed that the names of the games are very straight forward, they are really self explanatory. eg plant vs zombies is literally plant vs zombies.

i decided my game to be army soldiers vs bacteria who is try to take over the world. the genre of the game will be very similar to plants vs zombies.

the name was difficult as it it had to be kept simple and straight forward but at the same time it has to tell what the games about without it being too long. i wanted it to be short and snappy.

i came up with the name "AVMO" it stands for army vs micro-organisms and civil war as a small slogan.

sketchbook work of developing the logo, experimenting with logo shapes and type. using different media to see different effects, trying to go into 3D and back to 2D, inspiration from artist Rik Ooestrobroek, a graphic design/illustrator  using colour and swirls to form very crisp, intricate shapes, type and art.

inspiration also from MTV motion graphics advert branding, the sharp bold structures, and angular shapes relates to the type of my logo.

Experimenting with illustrator program - looking into more details, the shapes and shades of colour to the opacity of certain parts of my logo. Using the functions and the technology of the program to enhance my logo. Afterwards seeing how the logo works with reality - application such as on tablets, iphones and into the itunes app store for example.