I researched in book and youtube, to see effects that we can apply to the film, also looking how tramp, alcoholic, homeless people behave and their daily routine.
I wrote key words, and expressed feelings on paper.
While researching, ideas developed for my posters, because this topic can be sensitive and quite serious i want to work on that. ideas like showing the relations between crime scene with beer bottles, having the beers bigger than the human being shows the denominator, also ideas on effects, eg the whole poster can be distorted meaning seeing from the alcoholic perspective.
While doing the i changed our actor to a more negative colour and posture, posture is looking down and weak, trying to relate the topic. The title "Its controlling me", i used the word it as it is very anonymous which can grab attention, i made the word "me" in red, this is because i want to make this stand out for the audience to read, i try to cause the audience to connect with the poster by saying "me". The idea of the scale bottles did not work as the colours and the picture did not blend together as well i think, therefore i changed the glass bottles to black and kept it to scale, i used black as it is an usual colour for beer, and black adds more negative and even a sign of danger to the poster. I have also made the full stop very bold as i wanted to make a definite stop, to tell the audience the importance of the title and the seriousness of it. to ensure to grab the readers attention about "Me".